Generation Z are the people born between 1997 and 2012, and they are becoming a crucial demographic for marketers. Known as technology-native, they are quite distinct from millennials regarding their approach to marketing, which influences their disposition. A combination of digital and traditional marketing channels that would cater to their preferences, values, and behaviors, as

Launching a new product can be a crucial time for a business, while traditional and digital marketing can help the company reach a large audience and engage different demographics. When combining print ads and events on the traditional side with modern-day digital techniques, the effectiveness of your campaign is proposed to be drastically improved. Here’s

Analytics guide all modern marketing strategies as businesses use data insights to design online marketing outcome. Measuring key numbers helps you know your target market better and test for marketing results to create higher profits. Here’s how to leverage analytics to enhance your digital marketing efforts: 1. Set Clear Goals and KPIs You should determine

Under current market competition many organizations evaluate whether they should buy ad space or develop their consumer base on its own. Your choice depends on what you want to achieve as well as your funding and available resources when making a selection between these strategies. This comparison shows you which approach will work best for

Networking continues to serve as one of the leading strategies to build your business in the traditional marketing fields because it creates personal relationships at its core. Face-to-face connections keep providing special benefits for establishing relationships and moving your career forward despite digital network growth. Here are a few traditional networking strategies that marketers can

The traditional methods of marketing still need you today to build your brand image effectively. Print promotions plus live events and mail pieces deliver specific benefits that develop trust and create deep audience connections. Creating Tangible Impressions with Print Media Print materials including brochures, business cards and posters help people make an actual connection with

With digital technology taking over our viewing time people often think print media advertising no longer works. Today’s digital marketing tools have made print advertisements look ancient to many people. Although digital advertising attracts much attention today, print materials continue to deliver substantial value to marketers. Why Print Media Still Matters The Integration of Print